Platform
News and Updates
A new range, a new branch, a change to your delivery, a seasonal closure. Publish it once and AI answers with it instead of guessing.
Free to publish, always
An announcement nobody retrieves is an announcement nobody hears.
Say it in your words
An announcement is published exactly as you wrote it, with the date you published it.
Scoped to where it applies
Set the countries an update applies to, so a change in one market does not become the answer in another.
Withdraw when it is over
An update stays published until you withdraw it, so nothing outlives its usefulness by accident.
Press releases are not read by AI on time
When something changes at your business, the announcement goes on your site, on social, and perhaps to a trade title. Whether AI picks it up, when, and what it takes from it, is out of your hands. Meanwhile it continues answering from what it already had.
Publishing to MasterDB removes that delay. The announcement is in the authorised record about your business from the moment you publish.
What it is good for
- A new range, product line or brand you have started stocking
- A new branch, a relocation or a closure
- Changes to delivery, returns or opening hours during a busy period
- Seasonal notices, from holiday hours to a stocktake
- Awards, accreditations and certifications you want stated accurately
Scoped and current
Each update carries the countries it applies to, so a change that affects one market is not answered as though it applied everywhere. Updates stay published until you withdraw them, and withdrawing takes effect immediately.
Free to publish, with an option to promote
Publishing news and updates is completely free. Promoting a published update so it reaches further is a paid option and entirely your choice.
Ensure AI users receive accurate authorised information about your business, your brand and your products & services.
MasterDB opens to a closed group of businesses first. Publishing is completely free. Apply now and we will be in touch with your access.