Partners
Ad Agencies
Your clients need to be present and accurate wherever AI systems answer questions about them. MasterDB gives your agency one portal to manage that data and those campaigns across all of your client accounts.
One place to run client campaigns across every connected AI.
What it gives you
Three things that change
One portal, many clients
Your agency is invited into each client account and works on it from a single agency portal. Campaign planning, published data and reporting sit in one place rather than in a separate tool per client.
Client owns the account, agency does the work
The business keeps ownership of its own MasterDB account and its published data. Your agency is granted access to it, which makes handovers, audits and multi-agency arrangements straightforward.
Accurate data before any campaign
A campaign works better when the underlying identity, catalogue, prices and availability are correct and current. Publishing that data is completely free for your clients, so the groundwork costs them nothing before any paid activity is considered.
Why this matters now
Client campaigns are planned for channels where the audience is a person browsing or searching. A growing part of that audience now asks an AI system instead, and the answer it receives is assembled from data the AI can retrieve. If that data is wrong or missing, no amount of campaign work downstream corrects it.
At the same time the number of AI systems answering these questions keeps growing. Managing a client’s presence in each one separately would mean a new relationship, a new interface and a new set of rules for every system, repeated for every client on your roster. That does not scale for an agency with more than a handful of accounts.
There is also a data problem underneath the campaign problem. Agencies are regularly asked to promote products and offers whose prices, variants or availability are not reliably published anywhere a machine can read them. Fixing that once, in a structure the client controls, makes everything built on top of it more dependable.
How it works
MasterDB is opening to early access, and agencies are set up with a portal that spans their client accounts.
- Your agency is registered in MasterDB and given an agency portal.
- Each client business creates or claims its own account and invites your agency into it.
- You review and complete the client’s published data, covering identity, catalogue, prices, availability, jobs, events and news.
- You plan and run ads and promotion of published data for that client from the agency portal, across the connected AI systems.
- You switch between client accounts in the same portal, with each client’s data and activity kept separate.
What your businesses get
Your clients get an authorised record that AI systems retrieve when they are asked about the business, and one agency responsible for keeping it right. Because publishing to AI is completely free for businesses, every client can have accurate presence regardless of what they spend on anything else, and a client with no budget for promotion is still answered for correctly.
Clients who do want more than presence get ads and promotion of their published data planned by the agency that already knows their catalogue and their calendar. Because the client owns the account and grants your agency access to it, the client can see what is published on its behalf and can change who manages it without losing the data. That makes the arrangement easy to explain to a client and easy to unwind if the relationship changes.
Talk to us
If your agency manages campaigns for businesses and wants one place to handle their presence in AI answers, tell us how many clients you run and what sectors they are in. You can get in touch through the contact page at /contact.
Ensure AI users receive accurate authorised information about your business, your brand and your products & services.
MasterDB opens to a closed group of businesses first. Publishing is completely free. Apply now and we will be in touch with your access.