Platform
Business & Brand Identity
AI describes your brand every day, to people who will never see your website. This is where you state who you are, which brands you own and carry, and how you want all of it represented.
Free to publish, always
Your brand is being described by AI. Right now, not by you.
Brands you own
Your own brands, stated by you, with the positioning and wording you want used when AI describes them.
Brands you carry
The brands you stock, sell or represent, so AI knows what a customer can actually get from you.
How to represent us
Your own instructions on how the business and its brands should be described, published with the data rather than sitting in a document nobody reads.
Brand is not a page on your website any more
For twenty years a brand was expressed through a site, an advertisement and a shop. A person looked at what you made and formed a view. Increasingly they do not look. They ask, and something else answers on your behalf.
That answer is assembled from whatever is findable: an old about page, a third party listing, a review site, a description written by someone who does not work for you. Nobody checked it with you, and you were never asked.
What you state here
- The brands you own, and how each one should be described
- The brands you carry, stock or represent
- Your positioning in your own words, not inferred from marketing copy
- Company details, trading names and the markets each record applies to
- Locations, so a local question gets a local answer
- Delivery, returns, warranties and payment methods, as you actually offer them
Company facts matter, and they are here. The reason this record exists is the part above them: what your brand stands for and how it may be described.
One record per market
A brand rarely means the same thing in every country. Positioning differs, the range differs, the wording differs. A record here is scoped to the set of countries it covers, so you publish one for each market rather than one description that is only partly true anywhere.
Each is published and withdrawn on its own, and nothing is retrievable until you publish it.
Stated by you, stored as you wrote it
Nothing is rewritten, summarised or reinterpreted. What AI retrieves is your wording, with the date you published it. Publishing your business and brand identity is completely free, with no limit on how often you change it.
Ensure AI users receive accurate authorised information about your business, your brand and your products & services.
MasterDB opens to a closed group of businesses first. Publishing is completely free. Apply now and we will be in touch with your access.