Industries
Manufacturing
A manufacturer's products are described online by everyone except the manufacturer. MasterDB lets producers publish their own specifications, variants and stockists, so an AI uses the maker's data instead of a copy.
The maker should be the source for what the product is.
What AI gets wrong
Four failures you can stop
Others describe the product
An AI builds its answer from listings written by whoever sells the item, so specifications, materials and model names drift from what the maker published.
Discontinued lines persist
Old models and recipes stay in circulation online, and an AI recommends a product that left production several ranges ago.
Variants collapsed into one
Sizes, finishes, capacities and formats are merged by an AI into a single product, and a buyer is given the specification for the wrong variant.
Nobody knows where to buy
A person asking an AI where to buy a product is sent to whichever site ranks well, not to the stockists and channels the producer supplies.
What you publish
Six things worth publishing first
All of it is free to publish, and none of it has a limit on how often you change it.
Product specifications
Dimensions, materials, ingredients and technical detail written by the maker.
Variants and model ranges
Every size, finish and format, with the codes that identify each one.
Stockists and where to buy
The businesses and channels that carry the range, published by the producer.
Business identity
The producer described by itself, including production sites and contact details.
News and updates
New lines, reformulations, discontinuations and production changes.
Instructions to AIs
Written guidance on how the maker wants its brand and products described.
What changes
Three things that stop going wrong
01
The maker's description
Specifications come from the producer, so an AI stops repeating whatever someone else happened to write about the product.
02
Current range only
Discontinued lines are marked as such, and people are pointed to what the producer actually makes now.
03
Buyers sent to stockists
Where to buy questions are answered with the channels the producer actually supplies.
This page is for manufacturers and producers, including food, drink, brewing and distilling businesses whose products are sold by others. Publishing to AI is completely free. Advertising and promoting what you publish are optional paid choices. MasterDB is opening to early access.
Ensure AI users receive accurate authorised information about your business, your brand and your products & services.
MasterDB opens to a closed group of businesses first. Publishing is completely free. Apply now and we will be in touch with your access.