Platform
Analytics
Not four reports in four formats from four AI companies. One measurement, applied the same way everywhere, so the comparison means something.
Free to publish, always
Four reports in four formats is not a comparison.
Measured the same way everywhere
The same definitions across every connected AI company, so results can be compared rather than reconciled.
Split by what matters
By AI company, by country, by the subject people were asking about, and by how the result was presented.
Evidence for your decisions
Turn an AI company off for a campaign because your own results say so, not because of a claim made to you.
The measurement problem
If you advertise through several AI companies directly, you get several reports, each defined slightly differently, each covering only its own surface. Nothing adds up, and nothing can be fairly compared. The more places you advertise, the less you know.
MasterDB measures every connected AI company the same way, because the measurement happens in one place.
What you can see
- Delivery and results by AI company
- Results by country
- Results by the subject of the conversation the result appeared in
- Results by the format the AI company used to present it
- Spend against budget, day by day
Nothing derived from the content of a person’s conversation reaches you. What you see is the subject area, the geography and the outcome, not what anyone asked or said.
Why it matters most as you grow
A business advertising in one place can live with that place marking its own homework. A business advertising across every AI cannot. Consistent measurement is what makes it possible to move budget on evidence, which is the difference between spending more and spending better.
Included
Analytics for your published data is part of publishing, which is free. Campaign and sponsorship results are included with the paid options they report on. There is no separate analytics product to buy.
Ensure AI users receive accurate authorised information about your business, your brand and your products & services.
MasterDB opens to a closed group of businesses first. Publishing is completely free. Apply now and we will be in touch with your access.