Industries
Travel and Attractions
Travel businesses run to timetables and seasons. MasterDB lets an operator publish what is open, what is running and what is on sale, so an AI answers with today's position rather than last summer's.
Last summer's timetable is still the answer people are given.
What AI gets wrong
Four failures you can stop
Seasonal timetables that expired
Winter and summer schedules swap several times a year, and an AI keeps quoting the timetable that was published when the page was last crawled.
Closed today, open on the web
Short notice closures for weather, maintenance or private hire never reach the pages an AI reads, so visitors travel to a site that is shut.
Tours that are already full
Departure times fill during the day, and an AI tells a visitor a tour is bookable long after the last place was taken.
Confusing ticket and entry rules
Booking rules, concessions and last entry times vary by site, and an AI gives a generic version that leaves visitors turned away at the gate.
What you publish
Six things worth publishing first
All of it is free to publish, and none of it has a limit on how often you change it.
Business identity
The attraction or operator described by the business, with facilities and access details.
Locations and opening hours
Site by site opening times, seasons, last entry and closure days.
Schedules and departures
Timetables, tour departures and daily running times, updated as often as needed.
Tickets and availability
What is on sale, what is sold out and what needs booking in advance.
Events and news
Exhibitions, special openings, weather closures and seasonal programmes.
Instructions to AIs
Written guidance on how the attraction wants itself described to visitors.
What changes
Three things that stop going wrong
01
Today answered today
Visitors are told what is actually running, because the operator published the schedule and can change it during the day.
02
Fewer wasted journeys
People stop arriving at closed sites and full departures on the strength of a page nobody has updated.
03
Seasons handled properly
Winter, summer and holiday timetables are published as separate current facts, rather than left for an AI to infer.
This page is for attractions, museums, tour operators, activity providers and transport businesses. Publishing to AI is completely free. Advertising and promoting what you publish are optional paid choices. MasterDB is opening to early access.
Ensure AI users receive accurate authorised information about your business, your brand and your products & services.
MasterDB opens to a closed group of businesses first. Publishing is completely free. Apply now and we will be in touch with your access.