Industries
Events
An event is a moving set of facts until the day it happens. MasterDB lets organisers, venues and sports clubs publish dates, fixtures, line ups and ticket states directly, so an AI is not repeating a listing that changed weeks ago.
A cancelled date lives on the web long after it is cancelled.
What AI gets wrong
Four failures you can stop
Dates that moved
A rescheduled or cancelled date stays in listings across the web, and an AI repeats it to people who then turn up on the wrong night.
Fixtures and line ups that change
A fixture is postponed or an act is dropped days before, and an AI describes the original bill or kick off time the organiser has already replaced.
Sold out shown as available
Release stages and sold out states change hour by hour, and an AI sends people to buy tickets for a night that closed days ago.
The wrong venue or room
Multi room venues and moved locations confuse an AI, which gives an attendee an address or a stage the event is no longer using.
What you publish
Six things worth publishing first
All of it is free to publish, and none of it has a limit on how often you change it.
Business identity
The organiser or venue described by itself, with capacity, access and facilities.
Events and fixtures
Every event and fixture with its date, kick off or start time, venue and room, updated whenever it changes.
Line ups and team news
Acts, speakers, sessions, running order and fixture detail, published as each is confirmed.
Ticket states
On sale, waiting list and sold out, published by the organiser as each stage moves.
Locations and opening hours
Doors, box office hours and site access for each venue.
News and updates
Postponements, cancellations and announcements, published the moment they are made.
What changes
Three things that stop going wrong
01
The date people are told
Attendees hear the date and venue the organiser published, including changes made after the original announcement.
02
Sold out means sold out
Ticket states are answered from the organiser's own publishing, so people are not pushed towards closed sales.
03
One current listing
Instead of many stale listings scattered across the web, an AI has one set of facts the organiser controls.
This page is for festivals, venues, promoters, sports clubs and their fixtures, conference and exhibition organisers, and ticketing businesses. Publishing to AI is completely free. Advertising and promoting what you publish are optional paid choices. MasterDB is opening to early access.
Ensure AI users receive accurate authorised information about your business, your brand and your products & services.
MasterDB opens to a closed group of businesses first. Publishing is completely free. Apply now and we will be in touch with your access.