Platform
Ads
Build a campaign, set what you are optimising for, describe what the ad is about, and choose which AI companies may run it. One place instead of a relationship with each.
Optional paid feature
One campaign, every connected AI, measured the same way.
One campaign, every connected AI
Set a campaign up once rather than negotiating and managing a separate arrangement with each AI company.
Impressions or clicks
A campaign measures one or the other, decided when you create it, so results are never ambiguous.
You choose who runs it
Switch individual AI companies on or off for a campaign, and change that on the evidence of your own results.
Advertising where the answer happens
People increasingly ask AI rather than search, and they act on what they are shown. Advertising built for a results page does not fit that. A sponsored ad published to an AI has to be relevant to what was asked, and it has to be current.
MasterDB Ads is built for that placement, and covers advertising that is not tied to a specific product in your catalogue. For product advertising drawn straight from your catalogue, see Sponsored Products.
How a campaign works
- Create a campaign and choose whether it measures impressions or clicks
- Set your budget and the countries the campaign runs in
- Add ads, with the wording and the keywords that describe what each one is about
- Choose which AI companies may render the campaign
- Watch the results and adjust
Keywords describe the subject of the ad rather than bidding against anyone. There is no auction to manage.
Results you can act on
Every campaign reports what was delivered, where, and by which AI company. Because the same measurement applies across every connected AI company, the comparison between them is a real one rather than a comparison of four different reporting standards.
One of two paid options
Publishing to AI is always free. Ads is one of the two paid choices in MasterDB, alongside Sponsored Products, and it is entirely optional. Campaigns are created and managed in the Business Portal, and an ad agency can be invited to run them for you.
Ensure AI users receive accurate authorised information about your business, your brand and your products & services.
MasterDB opens to a closed group of businesses first. Publishing is completely free. Apply now and we will be in touch with your access.