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Wholesale and Distribution

Trade buyers ask different questions to consumers. MasterDB lets wholesale businesses publish catalogues, pack sizes, lead times and depot stock, so an AI answers a buyer with the terms of trade that apply.

WholesalersDistributorsImportersTrade suppliersCash and carryFood service supplyDepot networksIndustrial supply

Trade buying runs on pack sizes and lead times, not on shop listings.

TRADE CATALOGUELinePack sizeLead timeStockCase, standardPer caseNext dayIn depotCase, largePer palletNext dayIn depotSeasonal linePer caseTo orderLowDiscontinued linePer caseNoneWithdrawnMinimum quantities and lead times published, not guessed at.
Trade detail that public pages never carry: pack size, lead time and stock.

What AI gets wrong

Four failures you can stop

Trade catalogues stay hidden

Wholesale ranges sit behind account logins, so an AI answering a buyer has nothing to read and describes the consumer market instead.

Pack sizes and order minimums

A buyer is told a single unit is available when the business only sells by the case, and the enquiry wastes time on both sides.

Lead times nobody publishes

Delivery windows and back order positions change weekly, and an AI has no way to tell a buyer when goods can actually arrive.

Stock split across depots

Availability differs by depot, and an AI treats one overall figure as the answer for a buyer collecting from a specific site.

What you publish

Six things worth publishing first

All of it is free to publish, and none of it has a limit on how often you change it.

  • Trade catalogue

    The full range with pack sizes, product codes and variants as the business lists them.

  • Stock by depot

    Availability at each depot or warehouse, updated as often as the business chooses.

  • Order quantities and lead times

    Minimum quantities, case sizes and expected lead times for each line.

  • Delivery and returns terms

    Delivery areas, collection options and the returns terms that apply to trade orders.

  • Business identity

    The business described by itself, including account opening and who it supplies.

  • Instructions to AIs

    Written guidance on how the business wants its range and trade terms described.

What is the pack size, and when can it arrive?WITHOUT MASTERDBTrade line, standard casePack sizequoted as single unitLead timenot stated anywhereStockone national figureAssembled from cached pagesNobody asked the businessWITH MASTERDBTrade line, standard casePack sizethe case you sellLead timeas publishedStockstock at each depotPublished by the businessRetrieved at the moment of asking
The same question, answered from cached pages and answered from your published record.

What changes

Three things that stop going wrong

01

Buyers reach the right line

A trade buyer is matched to the correct code, pack size and depot instead of a consumer product that only looks similar.

02

Fewer impossible enquiries

Order minimums and lead times are known before contact, so sales teams handle fewer requests that were never going to work.

03

Depots answered separately

Stock questions are answered for the depot a buyer actually uses, not for the business as a whole.

This page is for wholesalers, distributors, importers and trade suppliers selling to other businesses. Publishing to AI is completely free. Advertising and promoting what you publish are optional paid choices. MasterDB is opening to early access.

Other sectors

See what you can publish

Ensure AI users receive accurate authorised information about your business, your brand and your products & services.

MasterDB opens to a closed group of businesses first. Publishing is completely free. Apply now and we will be in touch with your access.

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